Skip to main content

Is Amazon Getting into the Author Marketing Business?

I just received an email and a survey from Amazon's KDP program asking me a number of questions.

Every single question was geared toward determining what I have done to market my books. From writing on this blog to hiring the lovely Consetta Parker, they wanted to know everything.

What was the hardest thing about marketing? What was the most expensive? What was the easiest? What was I doing currently?

Then, they started asking questions about how much money I was spending on such efforts.

The email stated thusly:
As part of Kindle Direct Publishing’s ongoing effort to provide you with better services and support, we would like your feedback. Please help us by taking this short online survey which asks about your opinions and experiences with book marketing and more.
I think it's a prudent move for Amazon to get into book marketing, but they don't need to do a whole lot for it. All they'd need to do is hire a few readers to elevate the good stuff on the site and review it. That would be marketing enough. If I had to pay a small premium to get Amazon to read my book and decide whether or not it should get a review and better algorithm results, I'd be happy to do it. My books are well-reviewed enough and sell well enough that I wouldn't imagine I'd have a problem qualifying for something like that.

I'm not sure what I'd pay, but if Amazon is getting into that business, I'd certainly consider it.

But are they diving in to just take more money from the stereotypical bad self-publisher who can't figure out why their book isn't selling?

I've heard that Amazon's model isn't to sell 1,000,000 copies of a bestseller, but to sell 1 copy of a million poor sellers. To them, it's all the same. If they could do the same thing with marketing services to the same people, that would make lots of financial sense.

A survey from authors who utilize their desktop publishing is clearly an exploratory step. We'll see what comes next.

Comments

Popular posts from this blog

Salt Lake Comic Con 2017 Schedule

It's time for another year of Salt Lake Comic Con and another hectic schedule for me. But! that doesn't mean it's not a helluva lot of fun. I hope you're able to join me at any of these panels. Especially if you like Star Wars. And please, please, please come to my signing and visit. Get some books signed. I'd love that enormously. Here is my Thursday schedule: Everything here is a highlight. That first panel about behind the scenes of the prequels is with Pablo Hidalgo and I'll be asking him questions about what it was like to be there on set for most of the prequels. Then I'll be asking questions of Michael Biehn, who I've been a fan of since I was a little kid. Aliens and Terminator were favorites. If you want to ask him a question, please hit me up on Twitter with it. I will ask it at the panel. And you don't want to miss Fauxthentic History's Infinity Gauntlet live episode. It's going to be soooo good. Here is Friday: ...

The Missed Opportunities of Days Gone By

“Hello?” I said into the phone, accepting the call from a number I didn’t recognize. “Hey,” the feminine voice on the other replied, as though I should know the sound of her voice. At a loss, I said, “Can I help you?” “It’s Brooke.” Her name stopped me. It couldn’t possibly be her. We hadn’t spoken in years, a decade perhaps. “Brooke?” “Yeah, Brooke Baker. This is Mark, right?” Jesus Christ. It was her. “Yeah, it is Mark. Brooke. Wow. How are you? It’s been a long time since… well… since anything.” “I know.” “So, how are you doing?” “Okay, I suppose…” Her voice belied her words, though. Something was up. “I… It’s just been so long and I guess I wanted to hear your voice.” “I don’t think I had a number for you. Ever. I offered a couple of times, but…” “I was a brat back then.” And that’s how a random phone call turned into a two-and-a-half hour catch-up session. We spoke of everything under the sun: people we still knew, how different we were, h...

Anatomy of a Scene: The Third Man

It's time again to break down a classic scene. One that's well-written and, in my view, a fine example of excellent craft. I've done some of these articles from books (like The End of the Affair   and Starship Troopers ) and other movies (like Citizen Kane , City Lights , Raiders of the Lost Ark , and Butch Cassidy and the Sundance Kid ), but now it's time to take a look at a scene from The Third Man . It blends the best of Orson Welles (as he's in the film and drives this scene) and Graham Greene, who wrote this particular screenplay. Before we get to the scene, we need some context. The Third Man is a tale of the black market in Vienna, just after World War II. It's about a cheap, dime-store Western novelist named Holly Martins (played by Joseph Cotton) and his friend Harry Lime (Orson Welles.) Lime offered Martins a job in Vienna, so Martins leaves America and arrives, only to find that Harry Lime is dead. Penniless, without a friend or reason to be...